How to Make a Website For Small Businesses?
Making a website for your small business can be an effective way to market your business. Whether you’re a photographer, freelancer, selling a product, store, etc. whatever your business does website is one of the effective ways to generate leads on your business.
A website can help you to grow your business, create your brand awareness, and inform customers about your product or services because of this digital stage of the internet people spend more of their time “online” instead of “off”.
In this article, we will explain how you can take your business online. Here are some questions you might have that we can answer.
- How Do I Create A Website for My Small Shop?
- How Can I Create A Website for My Business?
- Is It Worth Having A Website for A Small Business?
- Does My Business Need A Website?
- What Should A Small Business Website Include?
If you are looking to create a new website for your business or make your existing site more effective then this post is for you. In this article, we’re going to discuss the basics of building a website for your small business in 10 easy steps.
1) Find a Niche Idea
For me, one of my main focus areas is my blog. I’m passionate about writing and sharing my thoughts and experiences with others. This blog has become a great outlet for me to share my voice and connect with others who share similar interests. It’s also helped me to stay focused and motivated in other areas of my life.
Finding a niche idea is for bloggers who want to start their career in blogging and thinking to start a website. if you have an existing business and want to make a site for go to step no 2.
1. Search for a Niche Idea
Every Niche website has an idea. These are the fundamental questions that every beginner must ask before deciding to create a Go to Niche blog.
- Do you really like talking about that niche?
- Is it something you are interested in?
2. Do your Research Before Choosing a Topic-Based on Keywords
- Use Google Keyword Planner Searcher Tools
- You can search for keywords related to your niche keyword
- Find out what your audience loves about you
- Identify Blog Purpose
- Describe the things you think your blogpost can improve.
- Find a Problem in Your Niche
- Create lists and categories
3. Highlight the Issues Readers Face
- It is important to focus on the problems your audience faces every day and write about them.
- Don’t forget to consider what your niche-related audience dislikes or loves.
- Use a digital platform to search for what your reader likes about your topic.
- This will allow you to persuade more readers to join your mailing list.
2) Decide the Name for Your Website
It is a difficult task to choose the right domain name for your company’s website. A domain name can be described as the website address such as www.mybusiness.com and www.mybusiness.info. Your domain name will identify your product, business, or company online.
When choosing a name for your website, you want to make sure it is catchy, memorable, and relevant to your target audience. Here are some tips to help you choose the perfect name for your website:
- Think about what your website is all about. What are you trying to communicate to your visitors? What are your core values? What makes your business unique? These are all important factors when choosing a name for your website.
- Consider the competition. What other websites are out there that focus on the same topic as yours? What are their names? How does your name compare?
- Think about how you would want people to remember your website. Are you hoping for people to remember your website’s name long-term, or are you targeting people who will visit your website only once or twice?
- Take a look at your website’s branding. How does your name fit into your overall branding? Is it complementary or clash with your other branding elements
There are a few different domain registries companies that you can choose from when registering a domain name. The most popular registry is GoDaddy.com. Other popular registries include Register.com and Namecheap.com.
You can check the Domain Name Search Column on their website to see if a domain is available.
After you’ve chosen the domain name you want to use, you will need to follow the instructions on the website.
3) Select the Right Hosting Provider for Your Website
After you purchase your domain name, you will need to sign up for a hosting service to host your site. Hosting is the location of your website on the internet. It includes virtual space for you to upload files and bandwidth that loads when your visitor visits your site.
It can be difficult choosing the right web hosting provider for your site. It is important to first determine the type of hosting that you need.
There are three types available for hosting: virtual, dedicated, and shared.
- Shared hosting is the best type of hosting for small websites and it’s also the most affordable.
- Larger websites will benefit from dedicated hosting which can be more expensive.
- Virtual hosting is possible on a server offered by a hosting provider. However, it is less powerful than dedicated hosting.
Next, decide how much storage space is necessary. Many hosting companies offer storage options ranging from 1GB up to 10GB.
You must decide which features you require. You may need unlimited email addresses or a domain name and other features that suites your requirements.
There are different hosting providers companies that you can choose the best plan for your website hosting. The most popular hosting services provider is:
4) Get a Great Content Management System (CMS)
A content management system (CMS) is a software application that allows website editors and administrators to manage the content of a website. A CMS allows webmasters to easily add, edit and remove content from a site, as well as manage the site’s structure and appearance.
There are many different types of CMSs, but the most common are those that allow webmasters to create and manage pages, posts, tags, and categories. CMSs can also allow webmasters to manage email newsletters, create custom templates and styles, and integrate with social media accounts.
Most CMSs are free to use, and many of them have user interfaces that are similar or identical to popular web development frameworks such as WordPress and Drupal.
- WordPress is a popular CMS that allows you to build a website or blog. WordPress is a flexible and extensible CMS that I recommend for small businesses. It’s easy to find an agency or person who can help with your website.
- Drupal is another popular CMS. It is a popular CMS that offers many of its benefits, such as flexibility and ease of use. It is a more secure CMS than WordPress (safer against malicious activity), but it does not have as many themes or plugins, making it less extensible. Whitehouse.gov used Drupal for many years. Since then, WordPress has been in use.
You can choose from WordPress, Wix, Joomla, Drupal, Medium, Weebly, etc.
5) Install WordPress as Your CMS
Why WordPress?
WordPress and Drupal are the two most popular CMSs (or content management systems) in the world. both platforms are quite similar in many ways but they do not have the same developer community. WordPress powers more than 30% of the top websites in the world and Drupal has a loyal following ).
Our personal recommendation is also WordPress it is easy and more effective. WordPress has many themes and plugins (free or Paid) while Drupal has few themes and plugins.
After Domain and Hosting your cPanel will look like this. If you purchased hosting for WordPress your hosting provider will install WordPress automatically on your cPanel.
6) Setup WordPress
After installing WordPress as CMS log in to your WordPress dashboard
Your WordPress dashboard will look like this
Posts: Here you can edit and manage all types of posts on your website.
Pages: Here you can edit and manage static pages such as About Us> and Contact Us> for your website. Our guide to the differences between pages and posts can be found here.
Media: This option will allow you to manage various media items, such as audio and video.
Comments: You can moderate comments left by visitors from this page.
Appearance: You can modify the appearance of your website, including the design, menus, and widgets.
Plugins: To add more features to your website, visit this page to manage your plugins.
Users: This option lets you manage all user accounts that are registered to your site.
Tools: Here you will find some of the helpful tools that WordPress offers, including Site Importer/Exporter and Site Health.
Settings: Here you can configure how your website works. WordPress is an open platform that allows you to create many settings.
Pick a WordPress Theme and Customize It
Now that you understand how the dashboard works, it is time to design your WordPress website. You can easily customize WordPress to look exactly how you want it to. You can do this by using a WordPress template or theme.
Go to Appearance, Themes, Add new, install themes and customize it.
This theme will make your website look like this.
There is a lot of free themes available you can choose and install or you can buy premium themes from Themesforest and Envato Elements
Install WordPress Plugins
It is very similar to installing themes. All of this can be done from the WordPress Dashboard.
Go to Dashboard, Plugins, Add new, Enter plugin in the Search bar, Click to install, and Activite.
As a beginner, you should need to know about some important plugins for your new website.
- Wordfence Plugin
Wordfence is a plugin for WordPress that helps protect your website from unauthorized access and spam. The plugin integrates with your WordPress site to monitor traffic and security events, and it provides a variety of features to help you protect your site.
wordfence helps protect your website from unauthorized access and spam comments. It also monitors your website for changes in content and security settings, and it provides notifications if there is a problem.
Wordfence also provides a variety of other features that are useful for bloggers. These features include:
- Wordfence protects your website from a wide range of threats, including malware, hacking, and spam.
- Wordfence boasts a high level of protection against both known and unknown attacks.
- Wordfence provides real-time updates to detect and block new threats.
- Wordfence is highly configurable, allowing you to tailor the security and performance of your website to your specific needs.
- Wordfence is free and easy to use.
- WordFence has built-in two-factor authentication (2FA) and real-time updates for your site.
Use Wordfence plugins to protect your website from unknown attacks, malware, hacking, and spam.
2. UpdraftPlus
WordPress UpdraftPlus is a popular plugin that allows you to manage your WordPress site’s backups and updates.
Features of the plugin:
- You can create backups of your WordPress site using the plugin.
- You can update your WordPress site using the plugin.
- The plugin supports WordPress version 3.0 and later.
- The plugin has a range of features to help you manage your site’s backups, updates, and security.
- The plugin is free and available to download from the WordPress plugin repository.
7) Make Your Website Mobile-Friendly
Making your website mobile-friendly means that your site can be accessed on mobile devices, such as smartphones and tablets, with ease. This is important because almost half of all internet traffic now comes from mobile devices.
Make your site load quickly. You want your site to load quickly and not lag on mobile devices. This will make the site easier to use and more attractive for mobile users.
Use responsive design. It’s important to ensure your website looks good on all devices. This will make your website easier to navigate and look great on any device.
Images that are mobile-friendly are recommended. Images that are both mobile-friendly (low file size) should be used. This will make your website load faster and smaller on mobile devices.
You can use the AMP plugin for your website to make it mobile-friendly.
AMP plugin for WordPress is a fast, secure, and easy way to accelerate your website. AMP plugin allows you to create and publish AMP posts and pages on your WordPress site, without needing to code.
8) Optimize for Search Engine
In case if didn’t know Search engine optimization (SEO) is the process of improving the visibility and rank of a website or web page in search engine results pages.
SEO Plugins that Optimize your Website Content
WordPress is by default loaded with many SEO benefits. You will find a clear and concise content structure for both pages and posts. It makes it easy to create SEO-friendly URLs that are simple and concise. You can even add additional options with WordPress SEO plugins.
The most popular SEO plugins:
1) Yoast SEO
Yoast SEO is a popular WordPress SEO plugin. The reason Yoast SEO is so popular in the current market is its cutting-edge SEO features. This plugin can achieve any kind of technical optimization.
It offers handy options for page titles, descriptions, as well as URLs. This plays an important role in providing effective SEO.
Key features:
- Sitemaps XML
- Internal linking suggestions
- Keyword optimization
- Better content
- Page Analysis
- Download Yoast Seo Now!
2) Rank Math SEO Tools
Rank Math is another WordPress SEO plugin to enhance your site’s potential. The plugin boasts a beautiful design, excellent features, such as extra keyword information and smart link suggestions. This plugin can optimize your posts for SEO.
The Key Features
- Role manager
- Setup Wizard
- Multisite ready
- Offers 30 detailed SEO Testing
- Integrated with Google Search Console
9) Product Page for Business Website
It is important to ensure that your website has the best product pages. These pages are where potential customers will visit to learn more about your products and make their decision whether or not they want to purchase your products.
What is the secret to a great product web page? Here are some key things to keep your mind on:
- Provide all necessary information about the product such as photos, prices and descriptions.
- Make it easy and quick for customers to add products or items to their Wishlist.
- Use persuasive copy to get people to click on your call to action.
- Make sure your visuals are high quality to make your products more appealing.
- Add customer testimonials and reviews to increase trust.
These tips can help you create product pages to increase your sales and convert more customers.
Use WooCommerce Plugin for Product Page
WooCommerce, one of the most well-known eCommerce platforms, is also a top choice. The plugin features a variety of functions, including product creation as well as checkout and shipping. WooCommerce offers many community members that can help you with any issues or provide solutions. Here are some of the most requested WooCommerce plugins.
- WooCommerce gives you a wide range of tools to manage and create products. Products can be added from a variety of sources, including WordPress menus. You can also create customized products, including variations, colors and more.
- WooCommerce’s checkout system is simple but effective. You can add items and checkout to your shopping cart. You can also manage and control your checkout process including shipping and payment options.
- WooCommerce has a wide range of shipping options.
10) Five Important Things To Do After Your Website Is Ready To Publish
1. Start building your email list
An email mailing list is a list that includes email addresses that have consented, and who will receive emails.
Wp Plugin: Everestforum
2. Add social share buttons on your blog
To boost traffic to your blog and increase popularity, you can add social media share buttons.
Wp Plugin: Easy Social Sharing
3. Start measuring with Google Analytics
The tool lets you see the most visited pages, posts, as well other information about people. It provides information about your audience’s demographics such as their location and age.
Wp Plugin: Analytics
4 Speed up Your Website
Speeding up your site’s loading speed is essential to increase traffic. The plugin is recommended. It’s an all-in-one WordPress speed-optimization plug-in. It can optimize images, databases, or allow you to include Google Analytics code.
Wp Plugin: WP Rocket
5. You can create a contact form
The best WordPress form is available. Drag and drop builders allow you to quickly create any kind of form. It also includes several premade templates. This allows you to modify the existing template and create your own contact form. You can also create a new page or scratch to make contact forms.
Wp Plugin: Everestforum
